The automated phone survey was conducted for the Richmond campaign by Zata 3 Consulting, a firm that's been around since 2005 but is more often known for its advocacy work. Zata 3 Consulting has conducted campaign polling in the Arkansas Democratic Senate primary this cycle in as well as in House races in Tennessee and Mississippi.
Richmond, who came in third in a seven-way primary in 2008, had a 58 percent favorable rating according to the Zata 3 survey and 17 percent unfavorable rating. LaFonta held a a 36 percent favorable 14 percent unfavorable rating.
The winner of the Democratic primary will be favored this fall to beat Rep Anh "Joseph" Cao (R) in the fall.
CQ-Roll Call rates the Louisiana 2nd district race as Likely Democratic.